Membership: The LoyalThe Philosophy
A choice made together. A story written by both of us.
The Loyal is an ongoing conversation between a winery and the people who believe in what it's building. An exchange of wine, story, and meaning that deepens with each passing season.
It's an exchange of ideas as much as it is a collection of bottles.
The Philosophy
The Letter
Every year without exception — before the vintage is released,
before the public knows it exists - Todd Newman sits down and writes.
Part vintage note. Part philosophy. Part truth.
It began as something private - a record of lessons learned, written for his daughter across seventeen years of making wine. It became something larger - a document of resilience, reflection, and the kind of hard-won wisdom that only arrives after a difficult season.
Members of The Loyal receive it first. Not as a marketing piece. As a continuation of the conversation that started the moment you committed to the story.
Written first for her. Shared with those who show up.
What Comes With It
What Comes
With It
Before the vintage is announced. Before the public knows it exists. Your allocation is already set aside, reserved in your name. And on anything more, you pay the preferred price. Because loyalty flows in both directions.
Your Vintage
When a new magnum is released, when an artist collaboration is announced, when a chef partnership opens. Members hear first. Not as a courtesy. As recognition that those who committed to see where the story goes next, see it first.
First In
Private tastings. Intimate dinners. A place kept for you at the table in Napa, season after season. Not events you attend. A room in which you belong. These are experiences reserved for the people who show up year after year.
Your Seat at the Table
The story runs past the glass. Travel destinations for the season. Collaborations with fashion. Art worth standing in front of. Wellness built around the life you've earned. Different doors. Each opened with the same intention as every vintage.
The Wider Current
The commitment is simple.
One vintage a year. Yours before it exists. A relationship that renews with each season and deepens with each passing year.
The story is still being written. This is how you become part of it.